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Monthly Archives: September 2013

What’s in a subject line?

What’s in a subject line? Consider these email subject lines: “Press release: First in Canada” “MEDIA RELEASE – Eliminating cluttered rooms an” “News item: Ipsos survey results for latest emplo” While they all try to draw attention as being timely news releases, none of them really say what’s in the body of the email. The […]

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