Baila Lazarus is an award-winning writer and editor, a media strategist, speaker and instructor at Small Business BC. She was the managing editor of Glacier Media Magazines and Special Publications divisions, news features editor at Business in Vancouver newspaper and a business commentator for Global Morning News. Her 20+ years of journalism include print, radio, television and online production. She has been featured as a speaker for the BC Communications Forum, the GetSetGo! Summit, Vancouver Island Tourism and SOHO Victoria, among others. She lives in Vancouver and provides workshops, webinars and personal coaching sessions on media strategies to entrepreneurs, small businesses, non-profits and marketing companies.
“Using interviewing skills honed over 20 years, I help business owners and marketers understand the seven criteria they can use to determine if a story is media-worthy. Then we figure out together what will make the best story pitch. It’s not rocket science, but you need to understand what media wants before trying to get coverage.”
I attended one of Baila's sessions on capturing the attention of the media for your business. Baila is incredibly knowledgeable about how the media works and what captures their attention. Her years of experience were obvious from the great tips and tricks she shared with us and the stories of how to and how not to go about targeting media outlets. I learned more from her in 45 minutes than I have amassed in 20-plus years as an executive in front of the media and the author of two books on business. Thank you, Baila!
I can't believe the results I achieved after working with Baila. I had a one-time, one-hour session with Baila for advice on how to get my organization in the media. Following her advice, I prepared a pitch and only sent it to five media contacts. The result? My pitch got picked up by BC Business the next week and my organization was featured in the April 2015 issue. If you want guaranteed results, I highly recommend you book a session with Baila.