How to Get Coverage in a Business Publication

So you want to get coverage for your company or client in a business publication? There are some easy steps to follow to get you there. First, here are the top 5 reasons why business publications are read: To keep informed with news in their industry or issues in the economy that may impact them. […]

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Success Comes Easily

Take a look at the testimonials in this website and you’ll see a marketing consultant who’s going to be in Business in Vancouver newspaper. He came to a couple of workshops and learned enough to create his own story pitch for the media. Here’s how he did it. At the heart of his email, he […]

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Are you really ready to pitch to media?

Many people sit down to write an email to an editor or producer without taking the time to properly prepare. Here are some questions to ask yourself. Depending on how you answer, you may be led down a different course of action than you were originally planning. What do you intend to get out of […]

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68,000 Unread Emails

A recent comment by Liem Vu on Global Television last week reminded me that it might be time to review the extraordinary importance of email subject lines. The comment came on The Morning Show as they were talking about email etiquette. In discussing how inundated media are with emails, Vu, a Toronto-based journalist, almost casually […]

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10 Tips for a Successful Media Page

A media page is a welcome mat where people can access important information about you in one place. It doesn’t have to be anything fancy – it can be one static page that is only updated if you have new information about yourself. Here are some key elements for a successful page: 1. Your contact […]

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Three Key Elements of a Good Press Release

Press releases can take many forms, so there is no “one” template that will suit everyone. However, key elements can be included that make the information easier to read and will increase your chance of getting a response. 1. First and foremost, avoid paragraphs where possible. If information can be broken down into point form, […]

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How to Soft Pitch to the Media

If you’ve been to networking events, chances are you’d have come across the 60-second pitch. Also referred to as an elevator pitch, this is the opportunity to convey something of importance to you that you would like the listener to take away, and you have 60 seconds in which to do it. It occurred to […]

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The Pyramid Principle for Press Releases

An editor, an online publisher and a TV producer walk into a bar . . . . No, that’s not right. An editor, an online publisher and a TV producer are flying in a helicopter over the  Great Pyramids of Giza. As it happens, it’s a rather unusually foggy day so only the tips of […]

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