Overcoming Overwhelm

Challenge: The 21st century brings with it a new level in the state of “overwhelm.” Every day we fit in errands to cover basic necessities, social time with friends and family, daily emails, phone calls and texts, caring for children, maintaining good health, etc.If you’re a business owner, you can now add to that already extensive […]

Continue reading

Following Up on a Pitch

One of the most common questions I get asked is, “Can I call an editor to follow up a press release?” The short answer is “Yes.”  I always emphasize that a follow-up call should be made just to let the person at the other end know that you sent an email. Don’t regurgitate your entire […]

Continue reading

We are not ignoring your emails

Many people complain to me that it looks like we’re ignoring their emails because they don’t hear back, so here’s a quick look behind the process. Let’s assume the content is clearly appropriate (not an announcement about a new art exhibit sent to a business publication) for the publication, TV show, e-zine or other medium. […]

Continue reading

Differentiate Yourself

Differentiate through email: it’s not about what you do; it’s about how you can help The big buzzword today in business is “differentiate.” How do you separate yourself from your competition? And if you’re trying to get the attention of an editor or producer, how do you get noticed? You’re not only trying to stand […]

Continue reading

What’s in a subject line?

What’s in a subject line? Consider these email subject lines: “Press release: First in Canada” “MEDIA RELEASE – Eliminating cluttered rooms an” “News item: Ipsos survey results for latest emplo” While they all try to draw attention as being timely news releases, none of them really say what’s in the body of the email. The […]

Continue reading