Get Your Business Into Television, Radio, Magazines, Newspapers and Podcasts
No matter what your marketing strategy, print, online, TV, radio and podcasts are media not to be ignored, especially if you are on a strict budget. Every business wants to get in the media’s limelight as it offers free publicity. By aligning your knowledge and expertise with what an editor, podcaster or producer might need, and then knowing how to send a good pitch, you’ll be able to get your name and company into the media.
It’s no longer about standing out in your field, it’s about standing out in their inbox!
Whether you work in a small business, multinational corporation or PR company trying to get more coverage for your clients, this workshop will help you understand the steps to accomplish your media goals.
– Understand why, as a business owner, you want to access the media
– The 8 criteria media looks for in a good story
– Learn how to make contact with media, fill a need and write a pitch.
This course is taught as an in-person seminar or by remote webinar.
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How to Get Media Coverage for Your Business – In-Person Seminar or Webinar Option
Thursday, August 17 1 pm-2:30 pm Register
Tuesday, October 3 1 pm-2:30 pm Register
Thursday, November 16 1 pm-2:30 pm Register
Small Business BC, Main Floor of Waterfront Skytrain/Seabus Station – next to Starbucks, 601 W. Cordova St., Vancouver.
Whether it’s print, online, TV or radio, every business wants to get in the media’s limelight. By aligning your knowledge, expertise or opinion with what an editor or producer might need, and then knowing how to send a good pitch, you’ll be able to get your name and company into the media.