I’ve been writing press releases for decades in the traditional format of a news story or feature. Then after Baila‘s workshop I tried her innovative method and was astounded at the results. Our groundbreaking ceremony for Vancouver Cohousing was covered in five publications, two TV newscasts and there are TV and radio documentaries to come
I can't believe the results I achieved after working with Baila. I had a one-time, one-hour session with Baila for advice on how to get my organization in the media. Following her advice, I prepared a pitch and only sent it to five media contacts. The result? My pitch got picked up by BC Business the next week and my organization was featured in the April 2015 issue. If you want guaranteed results, I highly recommend you book a session with Baila.
I attended one of Baila's sessions on capturing the attention of the media for your business. Baila is incredibly knowledgeable about how the media works and what captures their attention. Her years of experience were obvious from the great tips and tricks she shared with us and the stories of how to and how not to go about targeting media outlets. I learned more from her in 45 minutes than I have amassed in 20-plus years as an executive in front of the media and the author of two books on business. Thank you, Baila!
I have attended a couple of Baila's webinars, as well as seen her speak at the GetSetGo! Summit, and I can tell you that Baila knows her stuff. After using just a few of her techniques I have been very successful at pitching to the media including acceptance into Business in Vancouver's "Ask the Experts" section. I have since signed up for her full workshop and can't wait to see the results I will gain from taking my media pitches to a whole new level.
I attended via webinar Baila's course Getting Your Business in the Media through Small Business BC. I was looking for some practical tactics, and Baila's course delivered. She offers pragmatic advice based on firsthand experience and provided advice specific to the various attendees.
Wow! This is amazing feedback. Thank you Baila! You’ve totally transformed our press release. The comments are very helpful – I learned a lot so thank you for taking the time to explain the changes. Thank you so much this makes such a difference for the project.
Baila presented for our group on the topic of How to Get into the Media. As a media consultant, her experience as an editor provided us with the insider scoop on the world of media. She knows her stuff and has a keen sense of detail. She is able to communicate this information to her audience in very tangible actionable tips. Baila would be an excellent addition as a presenter at a networking group, association or business.less
I highly recommend that everyone in business who wants to grow their business attend Baila Lazarus's "How to Get your Business into the Media" workshop. Baila makes what some think is a very stressful process a simple task when done right. She outlined, in a very easy to understand format, who to approach, what to say and how to say it. I am inspired because I am no longer fearful on how to approach the media. Thank you Baila. Love your professional, yet informal style. The workshop was fun!
The morning after your workshop I pitched some journalists in response to a breaking news story in our sector. I used your advice on email structure and format. Two journalists replied by the next morning we made the front-page of a website used by our target buyers.